Research Methodology Workshop
Session 1 (Intermediate Level):
- The Art of Questionnaire Design by Mag. Stephanie Tischler (IMC University of Applied Sciences Krems)
Session 2 (Advanced Level):
- It’s not what you know, it’s who you know: Analyzing relational structures to understand and predict behavior by Dr. Inga Carboni (College of William & Mary’s Raymond A. Mason School of Business)
Session 3:
- Qualitative Research Methods by Dr. Barbara Neuhofer (University of Bournemouth)
Session 4:
- Experimental marketing research in tourism by Dr. Claus Ebster (Vienna University)
Key Note Presentation:
- Over-whelmed by Wellness? Time to put the Health back into Health Tourism! by Melanie Kay Smith, PhD (Budapest Metropolitan University of Applied Sciences, Hungary)
Research Focus Social Media:
- Means of Social Media Communication by Tourist Information Centres: Vilnius Tourist Information Centre case study by Dovile Jankauskaite, Lithuania
- Social Destinations – An Exploratory Study of Social Media Use by Destination Marketing Organisations by Dean Creevey, Ireland
- Services Industry: An Assessment of Social Media Campaigns and the Importance of Consumer Engagement by Neringa Rackauskaite, Lithunia; Fathiya Al Kindi, Oman; Nikisha Rabess, Dominica; Jenny Suno Wu, Italy; Stefan Ebanks, Cayman Islands and Viktoriia Sidorova, Russia
Research Focus Destination I:
- The Role of Contemporary Visual Art in Formation of Destination Tourist Brand by Iuliia Shuliateva, Russia
- Wine Tourism: A Rural Perspective. A comparative case study of Mantua and its potential to enhance the touristic competitiveness through wine tourism-related practices by Anna Roncaglia, Italy
- European Health Insurance Card as a tourism insurance in different EU health care systems by Kajetan Suchecki, Poland
Research Focus Consumer Behavior:
- The Influence of Temperature on Customer Satisfaction and Consumer Behaviour in a Macau Up-scale Restaurant by Yuan Pan, Macao
- Optimistic Bias in Promotion Perception by Raul Monteiro, Macao
- Generation Y‘s perception of destination websites: The example of Visit London by means of eye tracking by Rebecca Wahler and Aleksander Groth, Austria
Research Focus Social Mobile:
- Augmented Reality as a tool to enhance the experience of museum visitors by Larissa Neuburger, Austria
- Copy & paste for hotel mobile websites? Or: The power of screen sizes by Melanie Fraiss and Sofiya Iliycheva, Austria
- Analysis of the Usefulness, and Hedonic and Utilitarian Attitudes of Smartphone Users toward Mobile Tracking Applications by Ioana Muntean, Jinwoo Kang, Malina Gangut, Oi-Lam Ho and Sheila Koo, UK
Research Focus Destination II:
- Socio-cultural aspects of tourism services in Kazbegi by Temur Gugushvili and Gvantsa Salukvadze, Georgia
- Three actractive examples of viable touristic sytems in Serbia by Jelena Kovacevic, Serbia
- Crisis management in the tourism industry: how to overcome the consequences of terrorism by Adiyukh Berbekova, Germany
Research Focus Experience:
- Enhancing Online Experience: How Storytelling Triggers Emotions by Rene Lule, Kimberly Abeng, Brian Yerri and Zhamilya Zhukenova, Austria
- Influencing the touristic experience? A study of tourists‘ perception of Authenticity through Augmented Reality at Mozart’s Birthplace by Fadja Gross, Gloria Karlein, Vivien Verb and Akanksha Warma, Austria
- Macau Residents Perceptions towards the Sustainability of the Macau Food Festival by Jiayu Geng, China
Research Focus ICT & Reviews:
- Analysis and Comparison of Hotel Reviews on TripAdvisor and Booking.com with the Example of Comfort Hotels in Downtown Toronto by Claudia Vicario Cañas, Spain
- Digital Divide in Tourism: Differences among Generation X and Y towards online travel reviews writing by Chiara Dalponte, Anna Zsófia Höfler and Alice Bekk, Austria
- The Impact of ICT on Tourism Businesses in Cameroon: How innovators outpace Laggards by Mphoweh Jude Nzembayie, Cameroon
Research Focus Destination Analysis:
- Monitoring Tourist Spatial-Temporal Behavior in Urban Destinations, a methodological investigation and GPS Case Study by Lenka Kellner and Roman Egger, Austria
- Connecting Big Data and Service Quality Evaluation – Development of a Service Quality Map of the Austrian Hospitality Industry through the Application of Big Data by Laura Sperber, Germany; Julia Beck, Austria; Brenda Wiersma, Netherlands and Margarita Danilenko, Russia
- Barrier-Free Events: Requirements and Practices by Miriam Broseghini and Serena Volo, Italy
Research Focus Sharing Economy:
- The status quo of how hospitality industry companies successfully engage in social media: the case of Airbnb by Gerasimos Margelis, Tatiana Melaki, Maria Glogoviti, Shengshuang Cui and Yili Ding, UK
- Understanding tourist motivation of members of the Couchsurfing hospitality exchange club by Sabina Panayeva, Austria