Programme 2018

Programme 2018:



ISCONTOUR 2019 Keynote Speakers:

Dimitrios Buhalis (Bournemouth University, UK): Smart Tourism and the Revolution of Tourism Experiences

Dimitrios Buhalis is Head of Department Tourism and Hospitality, Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University in England.He is a Strategic Management and Marketing expert with specialisation in ICT applications in the Tourism, Travel, Hospitality and Leisure industries. His research area is cutting across a number of disciplines and is looking into adoption of innovations for creating value for both consumers and organisations. Current research focus includes Smart Tourism, SoCoMo Marketing (Social media Context and Mobile Marketing), Augmented Reality, Experience management and Personalisation, Reputation and Social Media Strategies, Accessible and Special Diet (Alergens) Tourism. Dimitrios is also the immediate past President of the International Federation for Information Technologies in Travel and Tourism (IFITT).


Roger Hage (IMC University of Applied Sciences Krems, Austria): Beyond Digital Transformation in Tourism

Roger Hage is the study program director for “Digital Business Innovation & Transformation” at the IMC University of Applied Sciences in Krems, Austria. He is founder of Regenmaker® Consulting and of DigTrans™, a think tank for digital transformation. Roger holds a PhD degree in Electrical Engineering from the Technical University of Graz and lectured in the past 17 years at various universities in Austria. He has a vast work experience with multinational tech companies in Europe, Middle East and Africa. His research interests include digital business models, digital sales & marketing, innovation & entrepreneurship and international business development & growth.


Markus Gratzer (Austrian Hotel Association) – Panelist „Beyond Digital Transformation in Tourism“

Markus Gratzer is Secretary General at the Austrian Hotel Association ( Gratzer was previously Director of Research and Development at the Austrian National Tourist Office, Director International Business Development at Tiscover AG and Head of Business Service at A1Telekom.Since 2015, Markus Gratzer is a member of the DTN Steering Group (Digital Tourism Network) for the European Commission.


Mario Meir-Huber (Microsoft Austria) – Panelist „Beyond Digital Transformation in Tourism“

Mario Meir-Huber is a professional at Big Data, Analytics and Artificial Intelligence technology.He has a lot of experience in the technological and economical aspects of that as well as the process of consulting. In his career, Mario has lead several Consulting teams which offered Big Data and Hadoop Solutions to customers.Mario is the author of two books about Cloud Computing and several e-books with the topic Big Data. He also writes the Blog – – which is on the list of top 100 blogs about Big Data.


Astrid Dickinger (MODUL University Vienna, Austria): Leveraging user created content for research in tourism

Astrid Dickinger is Full Professor at the Department of Tourism and Service Management and Dean of the Graduate School at MODUL University. Before joining MODUL University Vienna, Astrid Dickinger was Assistant Professor at the Institute for Tourism and Leisure Studies of Vienna University of Economics and Business Administration (Wirtschaftsuniversität Wien). Astrid holds a master degree (2002), doctorate (2006) and Habilitation (2010) from WU.Her research interests are in the areas of electronic and mobile service usage, understanding open innovation for services, digital marketing and digital consumer behavior as well as using user generated content for marketing intelligence.


Marc Stickdorn (More than Metrics, Austria): Service Design: How to research customer experience and design kick-ass services

Marc Stickdorn is Co-founder and CEO of „More than Metrics“, a company creating software for service design, such as Smaply and ExperienceFellow. With a background in strategic management and service design, he helps organizations to sustainably embed service design in their structures, processes, and culture.In 2010, he published the award-winning book “This is Service Design Thinking” together with Jakob. Marc regularly speaks at conferences on service design and start-ups. He teaches service design at various universities and gives public and exclusive executive courses. He is pursuing a PhD at the University of Erlangen-Nuremberg in Germany in information systems based on design science, in which he has developed a new mobile ethnographic research approach. He is now is almost finished, and has been for several years…If Marc is not working, he loves traveling with a backpack or in his VW van, going on a sailing trip, or riding his classic Triumph Bonneville motorcycle. He lives in Innsbruck/Austria surrounded by the European Alps.