Research Workshops

The innovative and interactive Research Methodology Workshops take place on the first day of ISCONTOUR – Monday 13 May – in the afternoon.

Session 1:

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Antje Bierwisch & Julia Vögele (MCI Innsbruck)

MCI Professor Antje Bierwisch is the holder of the „UNESCO Chair in Futures Capability for Innovation and Entrepreneurship“ at MCI, which revolves around so-called „futures literacy“ – the active examination of possible future scenarios and the ability to anticipate changes and create solutions. Bierwisch works with an MCI team of experts from the fields of futurology, innovation management, entrepreneurship, and business education and psychology.

Julia Vögele is a research assistant in the Department of Business and Management at MCI – The Entrepreneurial School. She completed both her BA degree in Tourism Economics and her MA degree in International Business and Management at MCI. Her research focuses on futurology, trend scouting, strategic foresight, sustainable innovation and entrepreneurship. As part of her work for Tirol Werbung, she researched global megatrends and their impact on the transformation of the Tyrolean tourism industry and society towards a sustainable future.


Session 2:

AI for Research and the Art of Prompt Engineering
Roman Egger

Roman Egger sees himself as a generalist. „There is no topic that is not worth studying“. Egger was a full-time professor of tourism studies at the „Innovation and Management in Tourism“ degree program at the Salzburg University of Applied Sciences for 20 years and is an Adj. Ass. Prof. at the Modul University Vienna. He is a technology trend scout equipped with a robust research background, delving into innovative technology applications for the tourism and leisure sector. His research interests cover the fields of Large Language Models, Predictive Analytics and Forecasting, Data Science Methodologies


Session 3:

How to get published in Scientific Journals?
Anita Zehrer (MCI Innsbruck)

Anita Zehrer holds the position of Professor and serves as the Head of the Family Business Center at MCI The Entrepreneurial School ®. Concurrently, she also assumes the role of Head of Research in the domain of Management and Society within the institution. Her scholarly pursuits are characterized by a breadth of research interests, with a primary emphasis on the landscape of family business management and entrepreneurial behavior in Small and Medium-sized Enterprises (SMEs). The scholarly impact of Dr. Zehrer’s work is evidenced by publications in leading business management and tourism journals.


Session 4:

Pros and cons of ChatGPT for Sentiment Analysis
Katerina Volchek (Deggendorf Institute of Technology)

Katerina Volchek is a professor and a manager of the DigiHealth & Smart Tourism lab at Deggendorf Institute of Technology. She is an expert in customer experience, information and communication technologies and marketing strategy for tourism, including design of personalised services and optimisation ROI through marketing attribution. Currently, her research interest also lies in the capabilities of neuromarketing and smart environments for the service industries. Katerina serves as a Director for Marketing at the International Federation for Information Technologies and Travel & Tourism (IFITT).