Research Workshops

The research methodology workshops aim to provide active students and anyone interested in research in-depth knowledge into innovative research designs and methods.

The research methodology workshops take place on the 10th of May 2021, from 13:30 to 17:00. There are 4 workshops held in 2 parallel tracks.

Workshop 1: 
Visual Content Analysis – How to study brands on Instagram?
(Philipp Wegerer, MCI Innsbruck, Austria)

Workshop 2:
The Web as a Data Source – Introduction to Web Scraping
(Deepak Dhungana, IMC University of Applied Sciences Krems, Austria)

Workshop 3:
Exploring Tourist Experiences using Photo-Elicitation
(Petra Binder, FHWien der WKW, University of Applied Sciences for Management & Communication)

Workshop 4:
Data Science Fundamentals
(Roman Egger, Salzburg University of Applied Sciences, Austria)

Philipp Wegerer, MCI Innbruck
Workshop 1: How to study brands on Instagram: An introduction to visual content analysis

Philipp K. Wegerer joined the MCI as a research and teaching assistant in 2019. He holds a PhD in Management and Master Degree in Organization Studies from University of Innsbruck. His research interests resonate around the role of brands in contemporary society and tourism from a consumer culture perspective. His research was published in leading international journals including Organization, GJHRM & IJRDM.

Deepak Dhungana, IMC University of Applied Sciences Krems
Workshop 2: The Web as a Data Source – Introduction to Web Scraping

Deepak Dhungana is programme director for Informatics and responsible for planning, developing and implementing the studies programme for computer science at the University of Applied Sciences Krems. He is an experienced senior research scientist and project manager with a demonstrated history of working in several industries, with a Post Graduate Programme focused in Digital Transformation from Technische Universität Wien. 


Petra Binder, FHWien der WKW, University of Applied Sciences for Management & Communication
Workshop 3: Exploring Tourist Experiences using Photo-Elicitation

Petra Binder is a Teaching and Research Associate at the Department of Management, Tourism & Hospitality Management Study Programs at the “FHWien der WKW”, University of Applied Sciences for Management & Communication, Vienna.

She is currently finishing her doctoral studies at WU, Vienna University of Economics and Business. Her main research interests include tourism networks and social network analysis, organizational learning and innovation in tourism and hospitality, culinary tourism and tourist experiences. Her research has been published in leading tourism and hospitality journals, among them International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research and Service Industey Journal.

Roman Egger, Salzburg University of Applied Sciences, Austria
Workshop 4: Computer-based Text Analytics

Roman Egger is Professor at the Salzburg University of Applied Sciences where he is the head of the division eTourism and the division Research.

Roman Egger attended the Tourism and Hospitality
Management School in Klessheim from 1989 to 1994. He graduated in Communications Sciences and gained his Doctorate from the University of Salzburg, where he specialized in the fields of Information and Communication Technologies in Tourism. Roman advises a number of national and international projects in the fields of Information Technologies in Tourism and counsels a number of international eTourism-development activities. He has written and co-edited a number of books and published articles in books and journals. 

Workshop Content
Learn to apply data science models to your data. We will talk about the different approaches and try out Machine-Learning, Text Analysis etc. No coding is required.  Participants should come with their Laptops, having Orange installed: Please install also the following Add-ons: Text, Network, Geo