Download the ISCONTOUR 2024 – Final Programme (pdf)

ISCONTOUR 2024 Keynote Speakers

Astrid Steharnig-Staudinger (CEO Austrian National Tourist Office)
Tourism in Austria – Facts, Figures & Challenges

© ÖW/Pamela Rußmann

Astrid Steharnig-Staudinger has been CEO of Österreich Werbung, Austria’s national tourism organisation since 1 May 2023. She spent her professional career in a wide variety of areas of the tourism industry. Born into a Carinthian agricultural and hospitality family, the graduate of the Carinthian Tourism Schools also holds a business degree with a focus on Central and South Eastern Europe. Astrid began her professional journey in the marketing and sales departments of international hotel groups. In 2003 she moved to the Austrian capital, where she was responsible for destination marketing in the CEE markets and Scandinavia for the Vienna Tourist Board. In 2008, Astrid founded Linking Brands, an internationally oriented agency for establishing brand and business cooperations between tourism partners with well-known consumer brands. Astrid Steharnig-Staudinger led Linking Brands for a total of 15 years until April 2023.

Kurt Matzler (University of Innsbruck)
Das High Performance Mindset – The Race Across America

Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Austria. He is academic director of the Executive MBA program at MCI in Innsbruck and partner of IMP, an international consulting firm, the winner of the Hidden Champions in Disruption Consulting in Germany. Kurt Matzler is the author of more than 300 academic papers and several books, including co-author of the German edition of Innovator’s Dilemma (2011). With more than 28,000 citations in Google Scholar, Kurt Matzler is one of the top 20 strategy researchers in Europe and one of the top 50 worldwide. Kurt Matzler is a passionate cyclist and a solo finisher of the Race Across America 2022. With his participation in the RAAM, his Rotary team raised more than $4,000,000 in donations to eradicate polio.