Download the ISCONTOUR 2019 programme (draft, subject to change)
ISCONTOUR 2019 Keynote Speakers
Liquid Tourism or the Art of Managing a Destination
Frank Cuypers (Senior Strategic Consultant Destination Think! / Visiting lecturer in city marketing University of Antwerp / Founder of WHY YOUR CITY-research project)
Frank lives in Antwerp and Amsterdam and is a thought-leader in city making and city marketing, being associated with DestinationThink! as the next step in his extensive career and consulting work with places all over the world. He personally led and transformed the international department of Visit Flanders, the DMO for the Flemish region of Belgium, where he co-wrote their marketing strategy and overall strategy. Frank founded with his students the research project ‘Why Your City’ and recently founded the company ‘Urbaniac’ that wants to advice cities and regions in place policy.
He has a master’s degree in philosophy and linguistics from the University of Antwerp and complimentary postgraduates in marketing (Antwerp Management School) and management (University of Brussels). Frank publishes on www.destnationthink.com articles about place management and place branding.
Family Firms – Backbone of the Tourism Economy
Anita Zehrer ( Head of Family Business Center, MCI Innsbruck)
Anita Zehrer is Adjunct Professor at the University of Notre Dame in Sydney, Australia. 2007 to 2015 she was Deputy Head of the MCI Tourism Department, 2012 to 2017 Deputy Head of the MCI Academic Council, 2012-2016 Adjunct Professor at the University of Canberra, Australia.
2009 to 2018 she served as Vice-President of the German Association for Tourism Research DGT, 2014 to 2017 she was Member of the Tourism Advisory Board of the Federal Ministry of Foreign Affairs and Energy, Germany, 2016 to 2017 she was tourism expert at the Committee of Regions at the European Union.
She is member of the Academy of Management (AoM), the International Center for Research and Education in Tourism (ICRET) the Senate of the Christian Doppler Gesellschaft, the FGF e.V. Family Firm Working Group as well as the International Family Enterprise Research Association (IFERA).
Her research interests include entrepreneurship and family business management.