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Online Travel Distribution Expert


designed and conducted in cooperation with and Expedia we offer the following elective course for our students!

Why to apply?

Tourism is considered to be one of the largest industries worldwide and has witnessed a dramatic change since the emergence of the internet. According to a survey undertaken by TripAdvisor in October 2015, 65% of users (across generations) book their accommodations online. Travel intermediaries have seen disintermediation, followed by reintermediation and new market players have entered the “agora”. Huge mergers & acquisitions are happening on a daily basis and the interconnections are hardly comprehensible.

New circumstances require a new set of skills and give room to new perspectives to all those seeking an international career in eTourism, where analytical thinking, foreign language proficiency as well as sales and negotiation skills are a great asset.

The aim of the Online Travel Distribution elective course is to bring light into this highly complex and fast changing topic, by inviting industry experts giving students the chance to
learn from leading professionals and hear which insights they share with us! The course is designed in close cooperation with our official partners Expedia and which are as such also listed on the final certificate that the participants will obtain. Three of the trainers from the mentioned companies will provide a transfer of knowledge straight from practice. Not only does the course offer an in-depth content complementary to the  existing curriculum on the BA and MA level, but can also be seen as a sort of assessment center of two of the largest players in the field of online booking.

What can you expect?

Diverse content with a focus on market structure, analytical skills as well as a sales and communication training which are directly related to the requirements of OTAs.

With the following teachers and trainers:

  • Corinna Dullnig: Hotels Senior Account Manager,
  • Fritz Oberhumer: Strategic Account Director, expedia
  • Wolfgang Pagl: Director of Market Management Eastern Europe, expedia
  • Dominik Sobotka: further information available at: 

 Component 1: Market Structure

Market structure: Supply – Intermediaries – Demand, benefits of  intermediaries for facility owners and hotels  as well as guests.

Component 2: Analytical Skills

Business case exercise


  • Business case introduction
  • Sharing of techniques on how to build the case & build a strategy
  • Research and outline of the case structure (group work)


  • Checkpoint on the progress of individual groups
  • Pitch formalizing

Session3:  Pitch presentation and feedback

Component 3: Sales Training & Communication

  • Theory behind sales vs. consulting
  • Techniques of starting a conversation (Communication cycle) – group work with practical exercises
  • Techniques of handling objections including role plays

Who can apply and how?

Bachelor level: 6th semester students (imtb/imte)

Master level: 2nd and 4th semester students

Admission requirements: GPA 2,2 or more

Please apply by submitting a letter of motivation to

by February 28th, 2017

For further information do not hesitate to contact us at


Copy & paste for hotel mobile websites? Or: The power of screen sizes


heatmap.fwThis is a project-summary from Melanie Fraiss, Sofiya Iliycheva, Mattia Rainoldi and Roman Egger

The growing popularity of mobile devices and their extended usage for travel and accommodation booking, have affected both the behavior of consumer and the development of the Tourism and Hospitality Industry (Buhalis & Law, 2008; Egger & Buhalis, 2008; Neuhofer, Buhalis & Ladkin, 2012). During their analysis in 2015, eMarketer predicted that by 2016 that 51.8% of all travel online bookings will come from mobile devices, such as smartphones and tablets (eMarketer, 2015).  All this together possesses a big challenge for the developers of hotel mobile websites. Using responsive website design (RWD) to tailor the content of hotel websites to devices with different screen sizes might not be enough. Due to the fact that little attention has been given to the importance of hotel mobile websites, the aim of this paper is to explore the differences of usability and content of hotel mobile websites in the context of devices with different screen sizes. By means of a true experiment involving an eye-tracking study, think aloud protocols and semi-structured interviews, the findings of this research show that while hotel websites used RWD to ensure a uniform visual appearance on both smartphones and tablets, some major differences still emerged in terms of content importance and usability. It is recommended that in order to ensure customer satisfaction, hotel mobile websites should be designed separately for different mobile devices.

Emerging Technologies in Tourism

The technology wheel seems to spinn fast again, as we are entering the new year soon. Sabre Labs (which is the travel and technology lab within Sabre) just published a new study on emerging technologies, challenging the tourism industry within the next decade. This report is for agencies, airlines, hoteliers and travelers, and aims to provide an overview which specific actions you should consider in the near future.


Download the full report here

Fellow of the ICE Award

Prof. Roman Egger was recently awarded for the “Fellow of the ICE Award”. He received this honoured award at the annual meeting of the ICE in Lucern for „Outstanding academic contribution to Tourism, Hospitality, Education, Training & Research“. Thank you very much for this award!


New Master-Thesis Topics

During October the first Master-Thesis workshop with the students writing their theses in the division of eTourism took place. The students work on exciting topics such as the incorporation of bots in a hotel communication software, voice assisted search in destinations, a guide for virtual reality in tourism, fairness of online pricing as well as the development of a gamification app for an Austrian mountain destination. The students will surely come up with very interesting findings – we’ll keep you posted! :)


VR-Summit Salzburg

Salzburg University of Applied Sciences hosts the first VR Summit Salzburg 2016 which takes place on 5th of October. The event starts at 2 pm and offers besides different speeches and panels also various exhibitions. The summit is characterized by its’ interdisciplinary program – the main topics being VR and entertainment, VR and health care and of course, VR and tourism. Our VR research group will also be present and give an overview about the different projects we are working on. Step by and check it out.

Register now! We will be there – and we are looking forward to see you there as well!

VR Summit Salzburg 2016

VR Summit Salzburg 2016

NEW: Virtual Reality Research Group

After initially kicking off the VR research project with just one bachelor and one master thesis, we have now expanded our team and formed a proper VR Research Division. Philipp has finished his bachelor thesis and will continue to contribute to the team and administrate the website. Julia is writing her master thesis about the perceived emotions of consumers when experiencing VR and the physiological effects. Alina will write her master thesis about what the perfect VR production looks like and will work on establishing a standard for the industry. Two groups from the master program have joined as part of the eTourism class. They are researching 1. the importance of presence and immersion, and 2. the possibilities of VR for destinations.  Furthermore, Tobias, a master student from the MMT program (Multi-Media Technology), is also part of our VR Research Division. He will research 3D models and visualizations and help us with the production of our own content and hardware maintenance. The entire division is led by Prof. Dr. Roman Egger.

The VR research division of the FH Salzburg
The VR Research Division of the FH Salzburg


The ISCONTOUR is a conference for students and with students.  It was founded by Christian Maurer (IMC University of Applied Sciences in Krems) and Roman Egger (University of Applied Sciences Salzburg) to encourage students for touristic research topics and to publish their work to a more general public.

A success story

This year, 140 students, graduates, practitioners and lecturers from more than 40 countries took part at the event, that was organized in Krems for this year. Again, the aim to promote the knowledge transfer between students as well as universities and practitioners, was achieved successfully. Learning and having fun went together hand in hand – and presented a whole bunch of great talents again!


Coming together for two days

The program of the two conference days contained workshops showing innovative research methods and helt by Stephanie Tischler and Inga Carboni (IMC FH Krems) as well as Claus Ebster (University Vienna) and Barbara Neuhofer (Bournemouth University). After that, the prestigious researcher Melanie Kay Smith of the Budapest Metropolitan University of Applied Sciences held a speach about the differentiation between health tourism and common wellness trends. The heart of the event, of course, was the presentation of the contributing authors from over 20 countries.

The Awards

Two kinds of awards were gain able for the authors of the 27 research articles: The Best Paper Award and the Best ICT-related Paper Award. In the first category, the first price went to Yuan Pan from the Institute for Tourism Studies in Macao, the second to Miriam Broseghini and Serena Volo from the University of Bolzano, Italy and the third to Raul Monteiro, also from the Institute for Tourism Studies Macao. The best ICT-related contributions came from Rebecca Wahler and Aleksander Groth from the Management Center Innsbruck (first place), Larissa Neuburger (second) as well as Sofiya Iliycheva and Melanie Fraiss, both from the Salzburg University of Applied Sciences.


More information about the ISCONTOUR: