A group of Students from Master-Programme worked on GPS-Tracking of Tourists in order to analyze their geo-spatial-behaviour. 200 visitors of the Freilichtmuseum Salzburg (Open Air Museum) were equipped with GPS-Trackers and their waypoints and trajectories were analyzed. The interpretation of the data helps the museum to opimize visitor flows and enhance the tourist experience.
This is a project-summary from Melanie Fraiss, Sofiya Iliycheva, Mattia Rainoldi and Roman Egger
The growing popularity of mobile devices and their extended usage for travel and accommodation booking, have affected both the behavior of consumer and the development of the Tourism and Hospitality Industry (Buhalis & Law, 2008; Egger & Buhalis, 2008; Neuhofer, Buhalis & Ladkin, 2012). During their analysis in 2015, eMarketer predicted that by 2016 that 51.8% of all travel online bookings will come from mobile devices, such as smartphones and tablets (eMarketer, 2015). All this together possesses a big challenge for the developers of hotel mobile websites. Using responsive website design (RWD) to tailor the content of hotel websites to devices with different screen sizes might not be enough. Due to the fact that little attention has been given to the importance of hotel mobile websites, the aim of this paper is to explore the differences of usability and content of hotel mobile websites in the context of devices with different screen sizes. By means of a true experiment involving an eye-tracking study, think aloud protocols and semi-structured interviews, the findings of this research show that while hotel websites used RWD to ensure a uniform visual appearance on both smartphones and tablets, some major differences still emerged in terms of content importance and usability. It is recommended that in order to ensure customer satisfaction, hotel mobile websites should be designed separately for different mobile devices.
Online Travel Distribution Summit -11th of April – Salzburg University of Applied Sciences
Tourism is considered to be one of the largest industries worldwide and has seen a dramatic change since the emergence of the internet. According to a survey undertaken by TripAdvisor in October 2015, 65% of users (across generations) book their accommodations online. Travel intermediaries have seen disintermediation, followed by reintermediation and new market players have entered the “agora”. Huge mergers & acquisitions are happening on a daily basis and the interconnections are hardly comprehensible.
The aim of the Online Travel Distribution Summit is to bring light into this highly complex and fast changing topic, by inviting industry experts for an intensive panel discussion.
Virtual Reality currently seems to reach the plateau of productivity (Gartner Hype Cycle) and this technology could realy alter the entire tourism industry. We, at the department of Innovation and Management in Tourism, will focus on this technology and it´s challenges for the industry within the next months. A number of projects, Bachelor- and Master-Theses will complement our research activities. Please check out the article Paul Bulencea wrote on our Gamification-in-Tourism Blog on “How to use Virtual Reality in Tourism“.
We are organizing the “Online Travel Distribution Summit” on the 11th of April 2016, from 14:00-18:00 at the Salzburg University of Applied Sciences. The Summit is organized by the 2nd Semester Master Students and Prof. Dr. Roman Egger.