Category Archives: Conferences & Events

Presentation at INVTOUR

Igor Gula recently presented our paper on open innovation at the INVTUR Conference at the University of Aveiro in Portugal. The paper “Open Tourism – Structuring opening ovements in the tourism industry using the Contribution-Utilization-Matrix” was written by Roman Egger, Igor Gula and Dominik Walcher. You can download the paper here and the presentation from Igor here: INVTUR2017_Egger, Gula, Walcher_Open Tourism.

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Igor Gula with Dimitrios Buhalis

The Future of Wearable Devices on Site

This year IMTE-Master-Students presented their research at the ENTER Conference in Rome. Here is an extended abstract of what they did and what they found out….

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This study is the first of its kind to apply the scenario technique approach to explore the future of wearable technologies in tourism. Nowadays, mobile devices have become central in the tourism industry, addressing not only the inspiration and planning stage, but also the experience on-site (Neuhofer, Buhalis, & Ladkin, 2014). Recently a new form of technology has emerged in tourism: wearable devices. This technology is expected to have an effect on how tourists would look, communicate and interact with their environment in the future, mediating their experience by facilitating practical functions such as communication, navigation, information search and health monitoring (Tussyadiah, 2013). Although they are not claimed to replace smartphones any time soon, wearables are considered to be the technology of the future that will transform the way people interact with the surroundings (Prabu, 2012; Dickey, 2013).

Given the changing roles wearables might play in the future of tourism, this research adopts the scenario technique approach to propose plausible and possible future scenarios of use of wearable devices on-site. As starting point of the Scenario technique approach, focus groups were conducted to gain an understanding of the core factors influencing the future use of wearable devices in an on-site tourism context. Software, Hardware, Network & Infrastructure, Comfort & Embodiment, Functions & Usages, Reliability and Third Party Access were identified as the most influential factors. Out of a vast number of possible scenarios generated combining all the future developments of the identified factors, four scenarios were chosen based on the most plausible and contrasting combinations of the most influential driving forces (Schüll & Schröter, 2013). The four scenarios, which are presented through narratives named as Awesome, Meh, Grumpy and Evil, depict not only why and how wearable devices such as smartglasses and smartwatches might be used in the near future by tourists on-site, but also outline how the visitor’s experience might be affected. While one scenario presents a situation where embracing technology enhances the tourist’s experience, hence maximising customer values and enriching user’s skills (Neuhofer et al. 2014; Tussyadiah, 2015), the other scenarios depict alternative situations where wearable devices fail to enable meaningful positive experiences.

Get a preview of the article here

VR-Summit Salzburg

Salzburg University of Applied Sciences hosts the first VR Summit Salzburg 2016 which takes place on 5th of October. The event starts at 2 pm and offers besides different speeches and panels also various exhibitions. The summit is characterized by its’ interdisciplinary program – the main topics being VR and entertainment, VR and health care and of course, VR and tourism. Our VR research group will also be present and give an overview about the different projects we are working on. Step by and check it out.

Register now! We will be there – and we are looking forward to see you there as well!

VR Summit Salzburg 2016

VR Summit Salzburg 2016

Digital Trends in Tourism 2016

The Travel Industry Club yesterday invited to a social networking event in the Goldener Hirsch. I was invited to give the keynote on “digital trends in tourism 2016”. Sher Khan from Google than talked about “Google Hotel Ads”. A podium discussion concluded this wonderful event. More information and the presentations can be found here.

25.2.2016, Travel Industry Networking, Salzburg, Goldener Hirsch, © Manfred Siebinger
25.2.2016, Travel Industry Networking, Salzburg, Goldener Hirsch, © Manfred Siebinger
25.2.2016, Sher Khan, Christian Gerauer, Roman Egger,Helmut Kretzl, Travel Industry Networking, Salzburg, Goldener Hirsch, © Manfred Siebinger
25.2.2016, Sher Khan, Christian Gerauer, Roman Egger,Helmut Kretzl, Travel Industry Networking, Salzburg, Goldener Hirsch, © Manfred Siebinger

Conference on VR and AR in Tourism – Dublin

As I mentioned earlier, we will be focusing on the Virtual Reality Topic within the next few months. Now Timothy Jung sent out this Call for Paper for a Conference in Dublin. I hope this is of interest for you…..

Call for Papers Perspectives on Business Realities of AR and VR Dublin 27 April 2016 Co-Hosts: School of Hospitality Management and Tourism, Dublin Institute of Technology Creative AR Hub, Department of Food and Tourism Management, Manchester Metropolitan University Cutting-edge technologies are changing the business landscape and new innovations provide opportunities for businesses and destinations to offer unique services to their customers ranging from the overlay of digital content into users direct environment, gamifications, 3D printing etc. The Perspectives on Business Realities of AR and VR conference organisers seek original, high-quality papers in all areas related to augmented reality (AR), virtual reality (VR), mixed reality and 3D user interfaces. All paper submissions must be in English and submitted as a word file. There are no strict formatting requirements however, APA referencing needs to be applied. The document file should not contain information that unnecessarily identifies the authors, their institutions, or their places of work. A separate cover sheet (work title, name, institution and contact details) should be submitted to ensure a double-blind review process. Selected papers will be published in the on-line journal (Journal of Augmented and Virtual Reality: Special Issue-Perspectives on Business Realities of AR and VR)

Academic conference chair: Dr. Timothy Jung (Manchester Metropolitan University)

Feel the Pulse of Online Distribution

Online Travel Distribution Summit -11th of April – Salzburg University of Applied Sciences
Tourism is considered to be one of the largest industries worldwide and has seen a dramatic change since the emergence of the internet. According to a survey undertaken by TripAdvisor in October 2015, 65% of users (across generations) book their accommodations online. Travel intermediaries have seen disintermediation, followed by reintermediation and new market players have entered the “agora”. Huge mergers & acquisitions are happening on a daily basis and the interconnections are hardly comprehensible.

The aim of the Online Travel Distribution Summit is to bring light into this highly complex and fast changing topic, by inviting industry experts for an intensive panel discussion.

Let´s learn from leading professionals and hear which insights they share with us! For more information check out our Website: Online Travel Distribution Summit


Klick Programme to enlarge….

ENTER 2016 – Bilbao / Spain

We just had our presentations at the ENTER conference 2016 in Bilbao. ENTER is an annual conference on ICTs in Tourism,  organized by IFITT – the world leading academic community in this field. More than 300 delegates participated this year and we made it with two papers to the podium.

Both presentations raised big interest within the audience. Congratulations to my four master students.

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Lenka presented our paper on: Tracking Tourist Spatial-Temporal Behavior in Urban Places. A Methodological Overview and GPS Case Study.

Johanna, Miriam and Martina presented our paper entitled: Online Hotel Reviews Rating Symbols or Text Text or Rating Symbols Thats the question.

Ladies – well done. Great success &  lots of fun!